• Apple in advanced talks with OpenAI to integrate generative AI in iPhone

• Negotiations aim to bring cutting-edge AI capabilities to iOS 18

• Follows earlier discussions, as Apple seeks to stay ahead in AI race

• Also in talks with Google to license Gemini chatbot for iPhone features

• WWDC expected to showcase Apple's broader AI strategy and plans

TECHNOLOGY | APRIL 27, 2024

Apple Negotiates with OpenAI to Bring Cutting-Edge Generative AI to Next-Gen iPhones

Cupertino, California - In a move that underscores the tech giant's growing focus on artificial intelligence, Apple Inc. has intensified its discussions with OpenAI about integrating the startup's advanced generative AI capabilities into the upcoming iOS 18 operating system for the iPhone.

The renewed negotiations between the two companies come as Apple seeks to stay ahead of the curve in the rapidly evolving AI landscape, where rivals like Google and Microsoft have already made significant strides in incorporating generative AI features into their products and services.

According to sources familiar with the matter, Apple and OpenAI have begun hammering out the terms of a potential partnership, exploring how the startup's cutting-edge language models and other AI technologies could be seamlessly integrated into the next generation of iPhones.

"Apple recognizes the transformative potential of generative AI, and they're determined to ensure that their customers have access to these powerful capabilities," said technology analyst Samantha Chen. "By partnering with OpenAI, they're positioning themselves to deliver a truly innovative and differentiated experience on the iPhone.

"The talks between Apple and OpenAI follow earlier discussions earlier this year, which had seen limited progress. However, with the growing prominence of ChatGPT and other generative AI tools, Apple has now renewed its efforts to secure a deal that would allow it to leverage OpenAI's technology.

Alongside the OpenAI negotiations, Apple is also reportedly in talks with Alphabet's Google about licensing its Gemini chatbot for potential integration into iOS 18. This suggests that the tech giant is exploring multiple avenues to bring cutting-edge AI features to its flagship smartphone.

"Apple has always been known for its focus on user experience and innovation," said industry expert Michael Liang. "By incorporating generative AI into the iPhone, they have the opportunity to redefine how people interact with their devices and unlock new possibilities in areas like productivity, creativity, and personal assistance.

"The upcoming Worldwide Developers Conference (WWDC) in June is expected to provide a glimpse into Apple's broader AI strategy, as the company is likely to showcase its plans for integrating these advanced technologies into its products and services.

As the race for AI supremacy intensifies, Apple's renewed push to partner with leading AI providers like OpenAI underscores the company's determination to maintain its position as a technology leader and deliver transformative experiences to its customers.